If you spend time reading us, remembered that among 2010 and 2011 speak in repeated occasions of the arrival of Mahindra to United States. Really the mark already had presence there selling tractive, but the following challenge was the one to commercialise a pick-up diesel. Finally and after diverse problems with the emissions and the importing all the project remained in water of borages. But look to be that Mahindra does not surrender and now will try to spend to SsangYong, mark that controls from the failure of the Koreans, to United States.
It would not be something in the short term, since the mark finds developing his studio of feasibility, seeing also that models could be the most interesting for the North American market and if they would be profitable. Pawan Goenka, president of Mahindra, has confirmed these informations in some statements to Reuters and has said also that is planned, in a principle, commercialise more than a model.
It does not know when neither with that results will finish the studio of feasibility, but from the company say that after having the approved, would take among two years and two years and means until launching the first model in United States. SsangYong Is investing a lot of money in the development of new models and in having presence in strategic markets, like China or United States. BECAUSE OF the dates that handle , expects that any of the current models of the mark arrive to United States, since in his place there will be new models with which have more options of success.
REGARDING China, the mark is expecting to achieve a main volume of sales, of some 50.000 annual units, to be able to initiate the local production of some models. For this SsangYong would have to create some joint-venture with some Chinese manufacturer, as it obliges the law to be able to manufacture in the country, among which looks to be Pang Gives Automobile. The mark is experiencing an important growth in this Asian market. This year they expect achieve the 20.000 units, in front of the 6.300 of the past year.
Source – Reuters
The article Mahindra wants to enter SsangYong in United States has been originally published in Actuality Engine.
